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<span style="font-size: 11pt"><span style="font-family: 'Arial Black'">Award-winning innovation in India with Reuters Market Light </span></span>
Thomson Reuters
26 Mar 2010
Reuters Market Light (RML) is the winner of the Financial Times-Justmeans Social Innovation Awards 2010 for Best Base of the Pyramid Strategy.
Our Markets division product was recognized as the first personalized professional information service to the farming community in India.
We received the award at a ceremony in New York on Wednesday (24) evening, alongside some of the other winners such as:
• Goldman Sachs' 10,000 Women initiative
• Tesla Motors
• eBay’s Green Team
Since launch in 2007, RML has been sold to over 200,000 farmers in 15,000 villages across 10 states in India. It provides localized and personalized information via SMS text messages on the weather, market prices, local and international agriculture and commodity news, and crop advisory tips enabling farmers to make informed decisions, reduce waste and maximize their profits.
The Financial Times-Justmeans Social Innovation Awards launched last year to recognize the latest concepts and practical applications that advance social needs and better business. Base of the pyramid strategy refers to companies that have created innovative market and social opportunities by providing goods and services to the part of the world’s population that lives on less than $2 a day.
This award is the latest recognition for RML. In 2008 it was named by the United Nations as one of the business initiatives that have the potential to contribute to the Millennium Development Goals. RML has been widely featured in leading media including the Economist, the BBC, and the Wall Street Journal and is used as a case study in several leading academic institutes including London Business School and Cambridge University.
It’s also a great example of our track record in innovation at Thomson Reuters. The idea was originated by employee Mans Olof Ors and started as a business by Amit Mehra using consumer-centric tools of the Front-End Customer Strategy.
RML employs more than 300 full-time content professionals, offering news and data on more than 150 crops, 1,000 markets and 2,000 weather locations across 12 states of India. The service crossed the $1 million sales mark in 2009. (...) we aim to expand the benefit of our pioneering business to millions of farmers in India, and very soon in other emerging markets.
<span style="color: #CCCCCC"><span style="font-size: 8pt">Internal news item - no URL available.</span></span>
<span style="font-size: 11pt"><span style="font-family: 'Arial Black'">Award-winning innovation in India with Reuters Market Light </span></span>
Thomson Reuters
26 Mar 2010
Reuters Market Light (RML) is the winner of the Financial Times-Justmeans Social Innovation Awards 2010 for Best Base of the Pyramid Strategy.
Our Markets division product was recognized as the first personalized professional information service to the farming community in India.
We received the award at a ceremony in New York on Wednesday (24) evening, alongside some of the other winners such as:
• Goldman Sachs' 10,000 Women initiative
• Tesla Motors
• eBay’s Green Team
Since launch in 2007, RML has been sold to over 200,000 farmers in 15,000 villages across 10 states in India. It provides localized and personalized information via SMS text messages on the weather, market prices, local and international agriculture and commodity news, and crop advisory tips enabling farmers to make informed decisions, reduce waste and maximize their profits.
The Financial Times-Justmeans Social Innovation Awards launched last year to recognize the latest concepts and practical applications that advance social needs and better business. Base of the pyramid strategy refers to companies that have created innovative market and social opportunities by providing goods and services to the part of the world’s population that lives on less than $2 a day.
This award is the latest recognition for RML. In 2008 it was named by the United Nations as one of the business initiatives that have the potential to contribute to the Millennium Development Goals. RML has been widely featured in leading media including the Economist, the BBC, and the Wall Street Journal and is used as a case study in several leading academic institutes including London Business School and Cambridge University.
It’s also a great example of our track record in innovation at Thomson Reuters. The idea was originated by employee Mans Olof Ors and started as a business by Amit Mehra using consumer-centric tools of the Front-End Customer Strategy.
RML employs more than 300 full-time content professionals, offering news and data on more than 150 crops, 1,000 markets and 2,000 weather locations across 12 states of India. The service crossed the $1 million sales mark in 2009. (...) we aim to expand the benefit of our pioneering business to millions of farmers in India, and very soon in other emerging markets.
<span style="color: #CCCCCC"><span style="font-size: 8pt">Internal news item - no URL available.</span></span>