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The United States based low cost airline, JetBlue, will be increasing its presence in Jamaica starting Thursday.
Travellers connecting through through JFK Airport will have a direct route to Montego Bay. St. James.
The service, which will be operated using an Airbus A320 aircraft, will be in direct competition with Air Jamaica.
JetBlue will add another Caribbean route from JFK to Barbados, beginning October 1.