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JTB goes after un-tapped faith-based tourism market
Observer Reporter
Monday, March 13, 2006
THE Jamaica Tourist Board (JTB) has initiated a marketing thrust aimed at reaching the un-tapped faith-based market.
JTB, in a press statement, said has invited seven United States-based journalists who specialise in religious issues for a familiarisation tour of the island's religious attractions. The journalists, whose media outlets have a cumulative audience reach of more than seven million, arrived in Jamaica last Friday and are scheduled to depart tomorrow.
The familiarisation tour, the JTB said, exposed the journalists to a number of the island's churches as well as the only remaining Jewish synagogue. They would also be conducting interviews with various religious leaders on a number of issues.
Deputy director of tourism in charge of marketing, David Shields said faith-based tourism in Jamaica represented yet another example of the diversity of offering s that the island possesses.
"The Jamaica Tourist Board recognises the importance that religion plays in the lives of many Jamaicans and as with our reputation in food, music, fashion, sports, and the arts, religion is another aspect of who we are as a people," he said.
JTB goes after un-tapped faith-based tourism market
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