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A Jamaican has caught the attention of investors in the United Kingdom after he presented his grandmother's sauce on a popular BBC reality TV show.
The man known as Levi Roots, has landed himself a lucrative contract and thousands of pounds in investment for his Reggae-Reggae Sauce.
Appearing on the BBC's Dragon Den, the Clarendonian convinced millionaires Peter Jones and Richard Farleigh to invest ₤50,000 in return for 40% of his company.
The sauce gained a cult following as a result of his memorable television appearance.
Since then he has received large orders from supermarket giant, Sainsbury, which has 788 stores across the UK and 16 million customers per week.
Sinsbury's had expected to sell 50,000 bottles in the first year but sold 150,000 bottles on the first day.
Since then, other superstores, including the largest chain - Tesco's, have started stocking the Jamaican sauce.
The popular sandwich chain, Subway, last week started offering a Reggae Reggae Chicken Sub in its UK restaurants.
Food chains Hungry Horse and Slug and Lettuce now offer the sauce on chicken burgers.
Dragon's Den provides an opportunity for Britons with business ideas to pitch their business or invention to five multi-millionaires.
If persuaded, the investors will barter for a share of the business and inject the funds needed to make it work.
Levi Roots is also a reggae singer whose songs are beginning to get heavy rotation in London.