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Sony settles suit with Louis Vuitton over promos for Britney Spears, Da Brat
BY SIMONE WEICHSELBAUM
DAILY NEWS STAFF WRITER
Louis Vuitton items have turned up on album covers and in music videos, but a settlement in the company's lawsuit with Sony will likely put an end to that trend.
Britney Spears rode in a pink Hummer, laced with a cherry LV monogram dashboard, in her 2006 video "Do Somethin'."
<span style="font-weight: bold"> Louis Vuitton won an undisclosed out-of-court settlement Thursday after a five-year Paris court battle against three of MTV's familiar faces - Britney Spears, Da Brat and "American Idol" winner Ruben Studdard.</span>
The company sued Sony BMG Music Entertainment for allowing its artists to use the famous LV monogram in music videos and album covers.
"We believe the terms of this agreement will provide strong protection to our brand worldwide," Louis Vuitton's Nathalie Moulle-Berteaux said in a statement.
Sony BMG also agreed "to educate its record labels" about copyright laws, she said.
A spokesman for Sony BMG, which represents Arista, Columbia and Epic records, declined to comment.
Now Spears can no longer ride in a pink Hummer, laced with a cherry LV monogram dashboard, as she did in her 2006 video "Do Somethin'."
"<span style="font-weight: bold">We don't make dashboards</span>," a Vuitton spokeswoman quipped.
And artists can't keep up the trend popularized by Studdard - who in 2006, printed his album jacket for "The Return" CD on Louis Vuitton monogram paper.
The fight for the settlement, estimated at more than $300,000, began after Vuitton sued Sony in 2003 for allowing Da Brat to bounce around in a video with a multicolored LV print beachball.
[email protected]
BY SIMONE WEICHSELBAUM
DAILY NEWS STAFF WRITER
Louis Vuitton items have turned up on album covers and in music videos, but a settlement in the company's lawsuit with Sony will likely put an end to that trend.
Britney Spears rode in a pink Hummer, laced with a cherry LV monogram dashboard, in her 2006 video "Do Somethin'."
<span style="font-weight: bold"> Louis Vuitton won an undisclosed out-of-court settlement Thursday after a five-year Paris court battle against three of MTV's familiar faces - Britney Spears, Da Brat and "American Idol" winner Ruben Studdard.</span>
The company sued Sony BMG Music Entertainment for allowing its artists to use the famous LV monogram in music videos and album covers.
"We believe the terms of this agreement will provide strong protection to our brand worldwide," Louis Vuitton's Nathalie Moulle-Berteaux said in a statement.
Sony BMG also agreed "to educate its record labels" about copyright laws, she said.
A spokesman for Sony BMG, which represents Arista, Columbia and Epic records, declined to comment.
Now Spears can no longer ride in a pink Hummer, laced with a cherry LV monogram dashboard, as she did in her 2006 video "Do Somethin'."
"<span style="font-weight: bold">We don't make dashboards</span>," a Vuitton spokeswoman quipped.
And artists can't keep up the trend popularized by Studdard - who in 2006, printed his album jacket for "The Return" CD on Louis Vuitton monogram paper.
The fight for the settlement, estimated at more than $300,000, began after Vuitton sued Sony in 2003 for allowing Da Brat to bounce around in a video with a multicolored LV print beachball.
[email protected]