Slumping Chemical relaxers hair sales.....reflects black women accepting their hair?

[franksterr]

“I see a lot of women who have started to accept themselves and their hair,” she said. “They’re encouraging their children to start accepting themselves. This is entirely new.”

The consumer research group Mintel reported that hair relaxer sales dropped from $206 million in 2008 to $152 million in 2013, while sales of products to maintain natural hair are on the rise.
“The natural hair trend is driving an increase in sales of styling products such as styling moisturizers, setting lotions, curl creams, pomades, etc.,” said Tonya Roberts, multicultural analyst at Mintel. “A look at expenditures from 2008 to 2013 shows steady growth in the Black hair care category for all categories except relaxers and perms.
http://www.bostonglobe.com/lifestyle...O3J/story.html

[jah_yout]

This is entirely new.

not true...
i think in the late 60's toward the 70's "black" people wore their real hair at a higher clip than they do now

[jah_yout]

in any case i still see the vast majority with chemical burners or plastic-looking false hair weaves & wigs...saw one today with a platinum blonde wig & green contacs

[kia027]

what about the sales of false hair & weaves? are they down too?

[franksterr]

not true...
i think in the late 60's toward the 70's "black" people wore their real hair at a higher clip than they do now

TRUE

[jah_yout]

what about the sales of false hair & weaves? are they down too?

from my vantage point chemical burner sales are down because weave & wig sales are WAY up...
the style i see very popular right now is the long straight weave with a blond or auburn color on the lower part...7 or 8 out of 10 "black" (& "latina") women that i see have chemical straighteners or weaves/wigs