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It's for the man who has a little too much of everything — the man girdle, or "mirdle."
In a land where metrosexuals reign, a London department store is hoping to cash in on the lucrative men's underwear market Thursday by launching a throwback to the Victorian era, a gut-cinching garment that designers say will help men make it through these belt-tightening times.
The stretchy contraptions resemble normal sleeveless tank tops or long-sleeved T-shirts — only shrunk down two or three sizes in a special blend of Spandex, nylon and polyester. <span style="font-weight: bold">Control underwear will be launched later this year.</span>
<span style="font-weight: bold">"It makes waists look trimmer, improves posture and helps men get into the latest slimmer fitting suits</span>," said Gavin Jones, head of the Australian company Equmen, which launched its male shapewear line in Selfridges on Thursday. "Men are under a lot of pressure right now to perform financially, socially and romantically. <span style="font-weight: bold">Why shouldn't we have the same products that women have had for years to make us feel better?"</span>
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