part 2
Tanzania has East Africa’s largest LCC market
Tanzania’s liberal stance was a key reason for fastjet’s selection of Dar es Salaam as its initial base. Tanzania already had two airlines with international services (and a few domestic operators) when fastjet Tanzania launched in late 2012.
Tanzania is liberal enough to potentially even allow flydubai to pick up passengers on domestic sectors, which would further stimulate growth in the domestic market. flydubai is launching daily service to Dar es Salaam on 16-Oct-2014 with two weekly flights continuing to Kilimanjaro (from 17-Oct-2014) and two weekly flights to Zanzibar (from 19-Oct-2014).
Unlike Entebbe to Bujumbura and Kigali, flydubai is listing on its online booking engine flights from Dar es Salam to Kilimanjaro and Zanzibar. But at least for now all the local sectors are displayed as “sold out”, only allowing passengers to book through tickets from Kilimanjaro and Zanzibar to Dubai.
Tanzania’s liberal policy has enabled it to become the largest LCC market in East Africa. After flydubai becomes the third LCC in the market, joining fastjet and Mango (which has two weekly flights from Johannesburg to Zanzibar), Tanzania will have an LCC penetration rate of about 26%. In comparison Kenya has an LCC penetration rate of about 9% while Ethiopia’s LCC penetration rate is less than 1%.
Kenya and Ethiopia are both well placed for LCC expansion
Kenya should see significant LCC growth if fastjet succeeds at establishing a Kenyan affiliate. fastjet Tanzania also has been trying to secure authority to serve Kenya using its existing Tanzanian air operator's certificate.
fastjet Kenya’s launch could prompt the Kenya Airways Group to accelerate expansion at Jambojet
fastjet Kenya’s launch could prompt the Kenya Airways Group to accelerate expansion at Jambojet. As CAPA previously outlined, the Jambojet initial strategy is conservative and defensive. The Kenya Airways Group at least for now has no intention of using Jambojet to serve the international market as the carrier focuses on stimulating demand in the domestic market, particularly on routes which have been unprofitable under the full-service brand. But changes in Kenya’s competitive landscape could quickly change how Jambojet is used.
See related report: Kenya Airways new budget subsidiary Jambojet to focus on stimulating demand in domestic market
Ethiopia is also ripe for LCC growth and its ambitious flag carrier, Ethiopian Airlines, could eventually be persuaded to join its Kenyan rival in establishing a budget subsidiary. Ethiopian is now the largest airline in East Africa, accounting for about 32% of total capacity compared to 19% for Kenya Airways.
East Africa capacity share (% of seats) by carrier: 20-Oct-2014 to 26-Oct-2014

Source: CAPA – Centre for Aviation, OAG and others
After Ethiopian Airlines and Kenya Airways the East African market is extremely fragmented with several small East African carriers accounting for between 1% and 3% shares of the total market. Emirates is the largest foreign carrier and the third largest airline overall in the East African market with about a 5% share of total seat capacity. Turkish, KLM and Qatar Airways are the next largest foreign carriers, with each having about a 2% share of capacity.
Further LCC expansion in East Africa is inevitable
East Africa will likely attract several more routes from foreign LCCs, primarily from the Middle East and North Africa. Air Arabia could potentially launch more East African routes from Sharjah to catch up with its Dubai-based rival as well as start using its Egyptian affiliate to serve East Africa.
But the biggest growth will come from local start-ups. fastjet and Jambojet almost certainly will be joined by new East African LCCs.
the most logical model for covering the region would be through cross-border joint ventures
Each individual market is rather limited and as there are only a few big domestic routes in the region, the most logical model for covering the region would be through cross-border joint ventures.
fastjet is making the first move in establishing an LCC group across East Africa – and the rest of Africa. Mango and flyafrica.com have also expressed interest in this model, which has been extremely successful in penetrating the Asian market.
See related reports:
Over the last year the pace of LCC expansion in East Africa has picked up. The road ahead is still challenging but it can only go in one direction as the region finally starts to embrace the LCC phenomenon.
CAPA employs a leading team of writers and analysts positioned around the world. Find out more about CAPA's regional and global analysts.
Feedback or comments? Please email us your comment or feedback on this article.
Tanzania has East Africa’s largest LCC market
Tanzania’s liberal stance was a key reason for fastjet’s selection of Dar es Salaam as its initial base. Tanzania already had two airlines with international services (and a few domestic operators) when fastjet Tanzania launched in late 2012.
fastjet has successfully stimulated growth in Tanzania’s domestic market and has now launched four international routes
fastjet has successfully stimulated growth in Tanzania’s domestic market and has now launched four international routes – Johannesburg, Lusaka, Harare and Entebbe. Several more international routes are planned including Nairobi but fastjet continues to encounter red tape in securing authorisations from foreign countries.Tanzania is liberal enough to potentially even allow flydubai to pick up passengers on domestic sectors, which would further stimulate growth in the domestic market. flydubai is launching daily service to Dar es Salaam on 16-Oct-2014 with two weekly flights continuing to Kilimanjaro (from 17-Oct-2014) and two weekly flights to Zanzibar (from 19-Oct-2014).
Unlike Entebbe to Bujumbura and Kigali, flydubai is listing on its online booking engine flights from Dar es Salam to Kilimanjaro and Zanzibar. But at least for now all the local sectors are displayed as “sold out”, only allowing passengers to book through tickets from Kilimanjaro and Zanzibar to Dubai.
Tanzania’s liberal policy has enabled it to become the largest LCC market in East Africa. After flydubai becomes the third LCC in the market, joining fastjet and Mango (which has two weekly flights from Johannesburg to Zanzibar), Tanzania will have an LCC penetration rate of about 26%. In comparison Kenya has an LCC penetration rate of about 9% while Ethiopia’s LCC penetration rate is less than 1%.
Kenya and Ethiopia are both well placed for LCC expansion
Kenya should see significant LCC growth if fastjet succeeds at establishing a Kenyan affiliate. fastjet Tanzania also has been trying to secure authority to serve Kenya using its existing Tanzanian air operator's certificate.
fastjet Kenya’s launch could prompt the Kenya Airways Group to accelerate expansion at Jambojet
fastjet Kenya’s launch could prompt the Kenya Airways Group to accelerate expansion at Jambojet. As CAPA previously outlined, the Jambojet initial strategy is conservative and defensive. The Kenya Airways Group at least for now has no intention of using Jambojet to serve the international market as the carrier focuses on stimulating demand in the domestic market, particularly on routes which have been unprofitable under the full-service brand. But changes in Kenya’s competitive landscape could quickly change how Jambojet is used.
See related report: Kenya Airways new budget subsidiary Jambojet to focus on stimulating demand in domestic market
Ethiopia is also ripe for LCC growth and its ambitious flag carrier, Ethiopian Airlines, could eventually be persuaded to join its Kenyan rival in establishing a budget subsidiary. Ethiopian is now the largest airline in East Africa, accounting for about 32% of total capacity compared to 19% for Kenya Airways.
East Africa capacity share (% of seats) by carrier: 20-Oct-2014 to 26-Oct-2014

Source: CAPA – Centre for Aviation, OAG and others
After Ethiopian Airlines and Kenya Airways the East African market is extremely fragmented with several small East African carriers accounting for between 1% and 3% shares of the total market. Emirates is the largest foreign carrier and the third largest airline overall in the East African market with about a 5% share of total seat capacity. Turkish, KLM and Qatar Airways are the next largest foreign carriers, with each having about a 2% share of capacity.
Overall LCCs now account for 8% of total capacity in East Africa
Overall LCCs now account for 8% of total capacity in East Africa. The LCC growth over the past two years is just the tip of the iceberg as East Africa is still one of the least penetrated regions in the world.Further LCC expansion in East Africa is inevitable
East Africa will likely attract several more routes from foreign LCCs, primarily from the Middle East and North Africa. Air Arabia could potentially launch more East African routes from Sharjah to catch up with its Dubai-based rival as well as start using its Egyptian affiliate to serve East Africa.
But the biggest growth will come from local start-ups. fastjet and Jambojet almost certainly will be joined by new East African LCCs.
the most logical model for covering the region would be through cross-border joint ventures
Each individual market is rather limited and as there are only a few big domestic routes in the region, the most logical model for covering the region would be through cross-border joint ventures.
fastjet is making the first move in establishing an LCC group across East Africa – and the rest of Africa. Mango and flyafrica.com have also expressed interest in this model, which has been extremely successful in penetrating the Asian market.
See related reports:
- flyafrica.com and fastjet give Zimbabwe its first taste of LCCs with local start-up
- SAA low-cost subsidiary Mango looks to international market as competition with fastjet beckons
Over the last year the pace of LCC expansion in East Africa has picked up. The road ahead is still challenging but it can only go in one direction as the region finally starts to embrace the LCC phenomenon.
CAPA employs a leading team of writers and analysts positioned around the world. Find out more about CAPA's regional and global analysts.
Feedback or comments? Please email us your comment or feedback on this article.
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