Smashed Fridges and Catfish: The Story of Haier
Duration: 29 minutesFirst broadcast: Saturday 09 November 2013
In 1984 Zhang Ruimin went into a failing factory which was making fridges and smashed them all with a sledgehammer. “Work started at 8am”, Mr Zhang tells Peter Day, “but if you went in there at 9am and threw a grenade nobody would die because they had all gone home”. This factory has now become Haier, one of the largest white goods manufacturers in the world. Zhang Ruimin tells Peter Day the company’s story and how he developed his own style of management. Managers at Haier, for example, have their own ‘catfish’ who always shadows them in order to stir things up when they are not performing at their best.
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