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NEWS ANALYSIS
By Rob Hof
Amazon Elbows Into Online Yellow Pages
Hiking the stakes in this hot field, the new service from its A9 unit features photo-rich listings that let you wander around near a destination
Few commercial creations have survived as long as the Yellow Pages, which just turned 119 years old. Now, the venerable collection of independently produced local-business listings faces an unprecedented challenge. For the past year, most of the Web's giants and a good many upstarts have each created specialized search sites that target local businesses. On Jan. 27, Amazon.com (AMZN ) will strike what could be the biggest blow yet.
That's when the Web retailer's A9.com search subsidiary will debut A9.com Yellow Pages, offering a 21st century version of the household staple for 10 top U.S. cities. The move hikes the stakes on local search, which is widely viewed as Web search's next big frontier.
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By Rob Hof
Amazon Elbows Into Online Yellow Pages
Hiking the stakes in this hot field, the new service from its A9 unit features photo-rich listings that let you wander around near a destination
Few commercial creations have survived as long as the Yellow Pages, which just turned 119 years old. Now, the venerable collection of independently produced local-business listings faces an unprecedented challenge. For the past year, most of the Web's giants and a good many upstarts have each created specialized search sites that target local businesses. On Jan. 27, Amazon.com (AMZN ) will strike what could be the biggest blow yet.
That's when the Web retailer's A9.com search subsidiary will debut A9.com Yellow Pages, offering a 21st century version of the household staple for 10 top U.S. cities. The move hikes the stakes on local search, which is widely viewed as Web search's next big frontier.
Source
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