The audi commercial

[kia027]

with the Lexus dem a line up so the kids doan know which one is theirs.....
then a dad drives up in an audi

the slogan ends with truth in engineering...

what cauased the dispute between audi & lexus?

[Dr.Dudd]

Re: The audi commercial

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Kia</div><div class="ubbcode-body">with the Lexus dem a line up so the kids doan know which one is theirs.....
then a dad drives up in an audi

the slogan ends with truth in engineering...

what cauased the dispute between audi &amp; lexus? </div></div>Well Lexus will eat them alive any way, because they comming out with a IS convertable there, that is going to blow away audi with sales.
Not to mention the new 250H hybrid, to match and beat everybody in the luxury market including the Mercury milan Hybrid.

[kia027]

Re: The audi commercial

bur dr.. how does this answer my question?
why did audi choose to take them on directly?

why does audi end their commercial with &quot;truth in engineering&quot; ?

[RichD]

Re: The audi commercial

they see lexus as their main market competition(maybe the bimma and the benz ppl are more dedicated and the lexus ppl are seen as coudl be convinced to change)...the truth in engineering is there latest market slogan

[britisha]

Re: The audi commercial

Well mi bran newe Lexus uddn't respon to nottng lass week, mi had tuh call road service...if dis keeps up, back to di facktorie it goes..

[Dr.Dudd]

Re: The audi commercial

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Kia</div><div class="ubbcode-body">bur dr.. how does this answer my question?
why did audi choose to take them on directly?

why does audi end their commercial with &quot;truth in engineering&quot; ? </div></div> Thye decide to take themm on because they see tyem as their main competition in thatarea,and wanted wanted to point out that their cars maintain andesign scheme, while Lexus tend to adjust theirs to the point where they have no set design scheme. If you notice all the Europeans maintain the same design schemes,for their lifespan. If you compare any european luxury cars of today withtheir design of 5o years ago, the scheme is there. ewith Lexus, they change their schemes so much, that the8ir cars seem to lok like different makes depend on which car and year of manufacture.