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Google's Web developer day emphasizes 'mash-ups'
Updated 7h 32m ago | Comments 1 | Recommend 1 E-mail | Save | Print | Reprints & Permissions |
By Jefferson Graham, USA TODAY
LOS ANGELES — Internet search giant Google wants to be everywhere you are online. It hopes to be to the Internet what Microsoft is to the desktop, ever-present and essential.
As part of that push, on Thursday Google (GOOG) hosts its first "developer day" conference in 10 countries. The aim: To entice the folks who create websites to add Google goodies to their pages, giving the Internet powerhouse even more exposure for features including Google Maps, spreadsheets, documents and calendars.
Tech giants such as Microsoft (MSFT) and Apple (AAPL) long have made developer conferences a staple of their growth strategies. And Google certainly isn't being shy about its efforts. The confab will begin in Australia, and like a worldwide rock concert, continue in Brazil, Japan, China, Russia, Germany, Spain, France and Great Britain before concluding near Google headquarters at the San Jose, Calif., convention center. About 5,000 developers are expected to attend.
"Google has become the de facto operating system of the Web," says Danny Sullivan, editor of the SearchEngineLand.com website.
Encouraging outside developers to create new twists on its features "brings more traffic … builds advertising revenue, and creates a Google ecosystem," Sullivan says.
Google gives Web developers its "source code," the computer language that creates Google tools. Developers use that blueprint — an "API," for application programming interface — to make creative hybrids known as "mash-ups."
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<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body">
Google's Web developer day emphasizes 'mash-ups'
Updated 7h 32m ago | Comments 1 | Recommend 1 E-mail | Save | Print | Reprints & Permissions |
By Jefferson Graham, USA TODAY
LOS ANGELES — Internet search giant Google wants to be everywhere you are online. It hopes to be to the Internet what Microsoft is to the desktop, ever-present and essential.
As part of that push, on Thursday Google (GOOG) hosts its first "developer day" conference in 10 countries. The aim: To entice the folks who create websites to add Google goodies to their pages, giving the Internet powerhouse even more exposure for features including Google Maps, spreadsheets, documents and calendars.
Tech giants such as Microsoft (MSFT) and Apple (AAPL) long have made developer conferences a staple of their growth strategies. And Google certainly isn't being shy about its efforts. The confab will begin in Australia, and like a worldwide rock concert, continue in Brazil, Japan, China, Russia, Germany, Spain, France and Great Britain before concluding near Google headquarters at the San Jose, Calif., convention center. About 5,000 developers are expected to attend.
"Google has become the de facto operating system of the Web," says Danny Sullivan, editor of the SearchEngineLand.com website.
Encouraging outside developers to create new twists on its features "brings more traffic … builds advertising revenue, and creates a Google ecosystem," Sullivan says.
Google gives Web developers its "source code," the computer language that creates Google tools. Developers use that blueprint — an "API," for application programming interface — to make creative hybrids known as "mash-ups."
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