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EACH October, for Breast Cancer Awareness Month, Yoplait activates their global campaign "Save Lids to Save Lives", which raises awareness and money for the fight against breast cancer. Since 2007, Yoplait, through their local distributor Wisynco, has donated $4 million to the Jamaica Cancer Society to assist in the work they do and to offer free and subsidised screenings to women. Always championing a healthy lifestyle, Yoplait not only donates the money but also spreads the word about the importance of early detection in the treatment of breast cancer.
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