SAN FRANCISCO (Reuters) - <span style="font-weight: bold">Apple Inc halved the price of its entry-level iPhone to $99 on Monday to widen the trendy device's mass-market appeal,</span> as global competition heats up after Palm Inc launched the Pre.
<span style="font-weight: bold">Apple also cut prices on several of its Mac notebooks </span>amid a tooth-and-nail battle among computer makers for buyers during the recession.
And to shore up its hold on the smartphone market, it unveiled a new, faster, high-end iPhone that takes videos and has voice features, matching offerings by rivals Palm and Research in Motion's BlackBerry.
Analysts said sales could double for the cheapest iPhone.
Chief Executive Steve Jobs, on medical leave since January, did not put in a much speculated-about appearance.
The next-generation iPhone 3GS -- the "S" stands for speed, double that of the original model -- goes on sale in the United States, Germany and elsewhere on June 19 for $199 to $299.
"They plugged the hole in the offering of the 3G iPhone," Gartner analyst Van Baker said, referring to the new features.
A rambunctious crowd livened up Apple's annual Worldwide Developers' Conference in downtown San Francisco on Monday, whooping and applauding as executives unveiled everything from a cheaper Mac Air notebook to a new operating system.
Shares in Apple closed 0.6 percent down at $143.85 -- after a 6.5 percent climb in the week leading up to the highly anticipated event -- as Jobs failed to show and investors debated the merits of the sharp iPhone price cut.
Morgan Stanley estimates that an entry-level iPhone, at what Apple marketing chief Phil Schiller calls a "breakthrough price of $99", could double existing sales. That is for the 8-gigabyte model, previously priced at $199.
Apple said it has sold more than 40 million of its iPhones and music-playing iPod Touches to date, up from the 37 million reported during a quarterly earnings call in April.
The new iPhone models and price cuts announced on Monday came days after Palm launched its Pre smartphone, which some analysts say is the iPhone's closest rival.
Sprint Nextel Corp, which has exclusive U.S. rights to carry the Pre, said it had record sales of the smartphone in its first weekend, and was restocking the phones "as quickly as Palm could make them.
A JAZZED-UP PHONE
<span style="font-weight: bold">The $99 iPhone will cost half as much as the $199 Pre.</span> By slashing the price of the 8-gigabyte iPhone and rolling models out this month, Apple's strategy appeared designed to take advantage of the Pre's limited availability, said CL King & Associates' Lawrence Harris. In a note to investors on Monday, he estimated that Palm produced just 50,000 Pre phones in May.
<span style="font-weight: bold">AT&T, the exclusive U.S. service provider for the iPhone, will sell the 16-gigabyte 3G for $149, down from $299, while supplies last.</span>
I currently have the Black Jack 1 & 2 and wish I could get 2 iPhones on them. The 3G also allows for Employee discounts when the 2G still does not. That helped me decide not to get that one.
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