Disney toy division's focus on franchises makes it a star
(Reuters) - Shoppers entering a Walt Disney Co retail store these days can see company CEO Bob Iger's franchise strategy on display: walls packed with products linked to the company's famous characters, ranging from Mickey and Minnie to "Guardians of the Galaxy," Iron Man and Doc McStuffins.
We process personal data about users of our site, through the use of cookies and other technologies, to deliver our services, personalize advertising, and to analyze site activity. We may share certain information about our users with our advertising and analytics partners. For additional details, refer to our Privacy Policy.
By clicking "I AGREE" below, you agree to our Privacy Policy and our personal data processing and cookie practices as described therein. You also acknowledge that this forum may be hosted outside your country and you consent to the collection, storage, and processing of your data in the country where this forum is hosted.