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IKEDA, Japan (Reuters) - When Daihatsu Motor Co launched the Mira e:S minicar in 2011, the Toyota affiliate thought it had found a model for emerging markets. The Mira e:S - e for eco, S for smart - was capable of going 30 kilometers on a liter of gasoline (72 mpg) for a sticker price of just 795,000 yen, or $6,637. And indeed, the car was a hit, super-charging Daihatsu’s earnings.
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