Fidel Castro, Bob Marley and Sandals — Carib's most powerful brands

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No one disputes the fact that it has one of the world's most formidable marketing machines. Yet, Sandals Resorts International (SRI) is infuriatingly shy about blowing its own trumpet, which is not the same as promoting itself to the millions of tourists who come to cavort in the warm blue waters caressing the Caribbean shores or to soak up year-round sun on its sparkling beaches.

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