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LONDON (Reuters) - Former Wimbledon champion Maria Sharapova presented <span style="font-weight: bold">a prototype dress to reporters that is designed to light up when the wearer's mobile telephone rings</span>.
<span style="font-style: italic">British fashion student Georgie Davis dreamed up the knee-length sleeveless white dress as part of a school project with mobile phone-maker Sony Ericsson to figure out ways of incorporating new technology into fashion.</span>
<span style="font-weight: bold">Davis said the dress is designed to eventually be connected to the wearer's phone by Bluetooth wireless technology, so she can be alerted to a call even in noisiest of places</span>.
"When you're in a pub or a bar, you can never, ever hear your phone," 20-year-old Davis told Reuters on Wednesday.
The right shoulder of the dress is embellished with translucent white scales that move and light up.
Sharapova showed off the dress to a gaggle of photographers and a crowd of passers-by from the window a luxury department store in central London.