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Govt jumps on Bolt bandwagon to promote tourism
JamaicaObserver.com
Posted: 8/20/2009 2:58:44 PM
BERLIN, Germany — Minister of Tourism Edmund Bartlett believes that Jamaica could benefit from new tourism business following the performance of Usain Bolt — who broke a second world record within the space of a week earlier today — and other national team athletes here at the World Championships.
Jamaica currently leads the medals table with five golds, two silver and two bronze. Jamaica added two more golds today after Melanie Walker won the women's 400 metres hurdles and Usain Bolt smashed his own record of 19.30 to stop the clock at 19.19 in the men's 200m final.
“The impact on brand Jamaica is inestimable,” said Bartlett in a statement. “He provides an unquantifiable amount of positive free publicity across the globe and he has become synonymous with Jamaica.”
Bartlett said he planned to work with the Jamaica Tourist Board to market the country based on its sporting success. He said that this is likely to target five key sports on the island: athletics, football, cricket, golf and netball.
JamaicaObserver.com
Posted: 8/20/2009 2:58:44 PM
BERLIN, Germany — Minister of Tourism Edmund Bartlett believes that Jamaica could benefit from new tourism business following the performance of Usain Bolt — who broke a second world record within the space of a week earlier today — and other national team athletes here at the World Championships.
Jamaica currently leads the medals table with five golds, two silver and two bronze. Jamaica added two more golds today after Melanie Walker won the women's 400 metres hurdles and Usain Bolt smashed his own record of 19.30 to stop the clock at 19.19 in the men's 200m final.
“The impact on brand Jamaica is inestimable,” said Bartlett in a statement. “He provides an unquantifiable amount of positive free publicity across the globe and he has become synonymous with Jamaica.”
Bartlett said he planned to work with the Jamaica Tourist Board to market the country based on its sporting success. He said that this is likely to target five key sports on the island: athletics, football, cricket, golf and netball.
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