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PETA pokes fun at Tiger Woods' sex scandal in new ad campaign
BY Cristina Everett
DAILY NEWS STAFF WRITER
Originally Published:Thursday, February 25th 2010, 2:50 PM
Updated: Thursday, February 25th 2010, 4:36 PM
Though Tiger Woods has lost many of his lucrative endorsement deals since his widely publicized cheating scandal, there's one ad the pro golfer may not care to be a part of.
The People for the Ethical Treatment of Animals (PETA) is looking for a local advertiser in Woods' neighborhood of Windermere, Florida to erect a billboard that will feature an image of the disgraced golfer, the Orlando Sentinel reports.
Most known for their controversial advertising campaigns, PETA's ad will reportedly include the message, "Too much sex can be a bad thing … for little tigers too. Help keep cats (and dogs) out of trouble: Always spay and neuter!"
Though it may be difficult to find an advertiser willing to post the billboard, Virginia Fort, a campaigner for the animal rights organization, says the ad isn't intended to offend the golfer.
"It's a fun, tongue-in-cheek approach. We hope these billboard companies will understand," Fort said.
Despite the comedic tone of the billboards, Fort said they are meant to prevent millions of cats and dogs from being euthanized at shelters each year.
"The world has been transfixed on Tiger's life after Thanksgiving. We're putting the focus where it needs to be," Fort said. "We're sure Tiger will appreciate our attempt — from a story that's distracted the world and followed Tiger — to turn it into something positive for little tigers."
As it turns out, Woods isn't too amused by the organization's new campaign.
According to TMZ.com, PETA may pull their plans to post the ad, explaining, <span style="font-weight: bold">"In light of conversations we have had with Mr. Woods' attorneys, plans to run our billboard are on hold at this time."</span>
http://www.nydailynews.com/gossip/2010/0...d_campaign.html
BY Cristina Everett
DAILY NEWS STAFF WRITER
Originally Published:Thursday, February 25th 2010, 2:50 PM
Updated: Thursday, February 25th 2010, 4:36 PM
Though Tiger Woods has lost many of his lucrative endorsement deals since his widely publicized cheating scandal, there's one ad the pro golfer may not care to be a part of.
The People for the Ethical Treatment of Animals (PETA) is looking for a local advertiser in Woods' neighborhood of Windermere, Florida to erect a billboard that will feature an image of the disgraced golfer, the Orlando Sentinel reports.
Most known for their controversial advertising campaigns, PETA's ad will reportedly include the message, "Too much sex can be a bad thing … for little tigers too. Help keep cats (and dogs) out of trouble: Always spay and neuter!"
Though it may be difficult to find an advertiser willing to post the billboard, Virginia Fort, a campaigner for the animal rights organization, says the ad isn't intended to offend the golfer.
"It's a fun, tongue-in-cheek approach. We hope these billboard companies will understand," Fort said.
Despite the comedic tone of the billboards, Fort said they are meant to prevent millions of cats and dogs from being euthanized at shelters each year.
"The world has been transfixed on Tiger's life after Thanksgiving. We're putting the focus where it needs to be," Fort said. "We're sure Tiger will appreciate our attempt — from a story that's distracted the world and followed Tiger — to turn it into something positive for little tigers."
As it turns out, Woods isn't too amused by the organization's new campaign.
According to TMZ.com, PETA may pull their plans to post the ad, explaining, <span style="font-weight: bold">"In light of conversations we have had with Mr. Woods' attorneys, plans to run our billboard are on hold at this time."</span>
http://www.nydailynews.com/gossip/2010/0...d_campaign.html
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