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Who would you rather see live, a little girl or a lab rat?
That's the question local commuters are being asked, thanks <span style="font-weight: bold">to a pro-animal research </span>billboard campaign.
The billboards have been spotted along Aurora Avenue at the exit for Denny Street in Seattle and at the north end of the University Bridge in the U-District.
"The point of the advertising is just to make people think, 'Where are my medicines coming from? When my kid is sick, how are those things developed?'" says Liz Hodge with the Foundation for Biomedical Research in Washington, D.C.
Hodge tells KOMO Newsradio, "Those cures come from animal research."
The billboards went up last week in multiple locations in five cities including Portland, Seattle, Los Angeles, Chicago and Baltimore.
"They read 'Who would you rather see live?' and then you see an image of a lab rat and a little girl," says Hodge.
The Foundation for Biomedical Research is a nonprofit organization funded by commercial labs and universities across the country. Hodge says the Northwest is important to their organization because of all the research that goes on here.
<span style="font-weight: bold">But animal rights organization PETA is outraged by the billboard campaign.</span>
"It doesn’t make any difference to any feeling human being what the species is, they all experience pain, they all can suffer," says PETA Director of Research Kathy Guillermo.
In response, Guillermo says, PETA is planning to put up its own billboards accusing research labs of animal murder.
"Breast cancer, Alzheimer’s, Parkinson’s disease, cystic fibrosis - all of these diseases that are a mystery to us now, you can’t study those in a computer model or in a dish," counters Hodge.
The billboards will stay up through the end of April.
That's the question local commuters are being asked, thanks <span style="font-weight: bold">to a pro-animal research </span>billboard campaign.
The billboards have been spotted along Aurora Avenue at the exit for Denny Street in Seattle and at the north end of the University Bridge in the U-District.
"The point of the advertising is just to make people think, 'Where are my medicines coming from? When my kid is sick, how are those things developed?'" says Liz Hodge with the Foundation for Biomedical Research in Washington, D.C.
Hodge tells KOMO Newsradio, "Those cures come from animal research."
The billboards went up last week in multiple locations in five cities including Portland, Seattle, Los Angeles, Chicago and Baltimore.
"They read 'Who would you rather see live?' and then you see an image of a lab rat and a little girl," says Hodge.
The Foundation for Biomedical Research is a nonprofit organization funded by commercial labs and universities across the country. Hodge says the Northwest is important to their organization because of all the research that goes on here.
<span style="font-weight: bold">But animal rights organization PETA is outraged by the billboard campaign.</span>
"It doesn’t make any difference to any feeling human being what the species is, they all experience pain, they all can suffer," says PETA Director of Research Kathy Guillermo.
In response, Guillermo says, PETA is planning to put up its own billboards accusing research labs of animal murder.
"Breast cancer, Alzheimer’s, Parkinson’s disease, cystic fibrosis - all of these diseases that are a mystery to us now, you can’t study those in a computer model or in a dish," counters Hodge.
The billboards will stay up through the end of April.