A Nivea for Men advertisement has recently sparked controversy for being "insens......

[onthegroundnewsreports]

<span style="font-weight: bold">News Source: CNN - </span>

<span style="font-weight: bold">A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......</span>
A Nivea for Men advertisement has recently sparked controversy for being &quot;insens...

http://on.cnn.com/nhVwN3

http://on.cnn.com/nhVwN3

http://on.cnn.com/nhVwN3

[kia027]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

Cutting edge or just cutting?

Skin care company Nivea has offered a mea culpa for an ad that became quite the trending sensation on Twitter Wednesday.

The advert for Nivea for Men appeared in the September issue of Esquire magazine and featured a clean-cut, African-American male holding what appeared to be a mask of a black man with an Afro hair style and a beard. The copy accompanying the ad read, &quot;Look Like You Give a Damn. Re-civilize Yourself.&quot;

Once a pic of the ad was tweeted, the outcry was fast an furious from those complaining that the ad was insensitive and racist. The controversy resulted in #nivea being a trending topic on Twitter.

&quot;Adding Nivea to the list of companies that will not be getting my money,&quot; tweeted blogger Septembre Anderson, who appears to have been the user who first tweeted a pic of the ad. &quot;Post-racial my [censored]...&quot;

Beiersdorf AG, the parent company of Nivea (which boasts singer Rihanna as one of its spokesmodels) released the following statement to CNN regarding the controversy:
We are deeply sorry to anyone who may take offense to this specific local advertisement. After realizing that this ad is misleading, it was immediately withdrawn.&quot;

The statement went on to say that &quot;Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities. This applies regardless of gender, age, race, skin color, religion, ideology, sexual orientation, or disability. Nor should cultural, ethnic, or national origin, and political or philosophical conviction be of any significance.&quot;

What do you think of Nivea's ad?

[Skelly]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

I agree. Some men need to take pride in their appearance. I disagree that an Afro and beard are indicators of such

[kia027]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Skelly</div><div class="ubbcode-body">I agree. Some men need to take pride in their appearance. I disagree that an Afro and beard are indicators of such
</div></div>

is that an indication to re-civilize yourself? considering is a black man in the pic?

[Suesumba]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

if it's not meant to be *misleading* &lt;---

why not another man holding holding the mask of a viking or hun?

[kia027]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: SueSumba</div><div class="ubbcode-body">if it's not meant to be *misleading* &lt;---

why not another man holding holding the mask of a viking or hun? </div></div>

or the 'capital one bank' vandals

[SandiF]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

<span style="font-style: italic">not to seque...</span>

Kia what the dickens is that going on in your avatar?

[kia027]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: SandiF</div><div class="ubbcode-body"><span style="font-style: italic">not to seque...</span>

Kia what the dickens is that going on in your avatar? </div></div>

some girl a whip her<span style="text-decoration: line-through">weave</span> hair back &amp; forth and lik ar head

[missus_vegas]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

not saying i like the ad but what if it was a white guy wid scruffy beard and greasy hair....

i get what they are trying to say in the add but ne race of ppl dem use dem ago get criticized

if it was a white biker looking guy or construction worker looking guy it would be the similar issue no?

worse yet if it was a coolie man aldoe dem nah go mess wid the coolie dem cus dem no want get blown to kingdom come

[Skelly]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Kia</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: SueSumba</div><div class="ubbcode-body">if it's not meant to be *misleading* &lt;---

why not another man holding holding the mask of a viking or hun? </div></div>

or the 'capital one bank' vandals </div></div>

fear of lawsuit

[Skelly]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

and cavemen nah wuk for fear of reprieve from Geico..so best to use di nayga

[Derek]

Re: A Nivea for Men advertisement has recently sparked controversy for being &quot;insens......

NIVEA USA
Thank you for caring enough to give us your feedback about the recent &quot;Re-civilized&quot; NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.

https://www.facebook.com/NIVEAusa/posts/10150269379106295

I wanted to post F off on that site but can't