
In the US, women of a certain age might remember a 1986 Newsweek article that said women who weren't married by 40 had a better chance of being killed by a terrorist than of finding a husband.
It created a wave of anxiety in educated, professional women at the time, and was widely quoted - e.g. in the film Sleepless in Seattle.
Newsweek eventually admitted it was wrong, and afollow-up study found that two-thirds of the single, college-educated American women who were 40 in 1986 had married by 2010.
The All-China Federation of Women used to have more than 15 articles on its website on the subject of "leftover women" - offering tips on how to stand out from a crowd, matchmaking advice, and even a psychological analysis of why a woman would want to marry late.
In the last few months, it has dropped the term from its website, and now refers to "old" unmarried women (which it classes as over 27, or sometimes over 30), but the expression remains widely used elsewhere.
"It's caught on like a fad, but it belittles older, unmarried women - so the media should stop using this term, and should instead respect women's human rights," says Fan Aiguo, secretary general of the China Association of Marriage and Family Studies, an independent group that is part of the All-China Federation of Women.
If it sounds odd to call women "leftover" at 27 or 30, China has a long tradition of women marrying young. But the age of marriage has been rising, as it often does in places where women become more educated.
In 1950, the average age for urban Chinese women to marry for the first time was just under 20. By the 1980s it was 25, and now it's... about 27.
A 29-year-old marketing executive, who uses the English name Elissa, says being single at her age isn't half bad.
"Living alone, I can do whatever I like. I can hang out with my good friends whenever I like," she says. "I love my job, and I can do a lot of stuff all by myself - like reading, like going to theatres.
"I have many single friends around me, so we can spend a lot of time together."
Sure, she says, during a hurried lunch break, her parents would like her to find someone, and she has gone on a few blind dates, for their sake. But, she says, they've been a "disaster".
"I didn't do these things because I wanted to, but because my parents wanted it, and I wanted them to stop worrying. But I don't believe in the blind dates. How can you get to know a person in this way?"
Elissa says she'd love to meet the right man, but it will happen when it happens. Meanwhile, life is good - and she has to get back to work.
Mary Kay Magistad is the East Asia correspondent for The World - a co-production of the BBC World Service, PRI and WGBH
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Who are you calling "leftover"? Huang Yuanyuan (front) and her colleague Wang Tingting

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