Jesus was a hipster, says Catholic Church in ads looking to draw more young parishoners
New $60K ad campaign includes ads on phone booths in trendy Brooklyn and Queens nabes
It’s like the sequel to “Jesus Christ Superstar.”
The Catholic Diocese of Brooklyn is spending $60,000 on a new ad campaign billing the Son of God as “The Original Hipster” — an add that features Christ in a pair of red (and untied!) Converse sneakers poking out from under his robes.
The goal is a resurrection even niftier than Jesus’ original one: getting young urbanites to stop saying “P-eww” to the pews.
“Why is that an image of Jesus in Converse sneaks so shocking to us?” said Diocese spokesman Msgr. Kieran Harrington. “The Church is countercultural. ... The Church is accepting of all people.
“What is a hipster? It means a lot of different things,” Harrington added.
The ads have started popping up on phone booths throughout trendy areas of Brooklyn and Queens — and a version with Jesus on a treadmill will appear in New York Sports Club and Bally Total Fitness gyms.
It’s not the first time Catholics have backed giving the world’s most famous holy man a modern day twist.
Religion experts pointed out the popularity of “Godspell,” a Broadway play made in the 1970s based on the Gospel of Matthew, was created to stir young people’s interest in a handsome, but scruffy, fisher of men.
Calling Jesus a hipster isn’t a stretch, experts said.
“He wasn’t ironic, but he was certainly countercultural and spoke the truth no matter what,” said Paul Moses, a professor at Brooklyn College and author of “The Saint and the Sultan” about St. Francis of Assisi.
Moses added that Jesus was a radical when he asked people to love their enemies.
But can turning the other cheek become the mantra of the bearded, plaid-wearing, skinny-jeaned men of Williamsburg?
No way, dude.
“Religion is a business,” said Alex Morton, 36, head chef at Cafe Moto, a stylish haunt on Broadway.
One of the “The Original Hipster” posters by Cafe Moto is covered with red graffiti.
“They are trying to recruit because we are in a hipster neighborhood,” Morton said. “It’s not for me.”
Even Williamsburg grandmother America Ruiz, 64, wasn’t a fan.
“It’s a waste of money. They should use the money to lower the tuition in schools,” said Ruiz, a high-school teacher.
“These kids won’t pay attention to these signs. They will keep putting graffiti on it.”
New $60K ad campaign includes ads on phone booths in trendy Brooklyn and Queens nabes
It’s like the sequel to “Jesus Christ Superstar.”
The Catholic Diocese of Brooklyn is spending $60,000 on a new ad campaign billing the Son of God as “The Original Hipster” — an add that features Christ in a pair of red (and untied!) Converse sneakers poking out from under his robes.
The goal is a resurrection even niftier than Jesus’ original one: getting young urbanites to stop saying “P-eww” to the pews.
“Why is that an image of Jesus in Converse sneaks so shocking to us?” said Diocese spokesman Msgr. Kieran Harrington. “The Church is countercultural. ... The Church is accepting of all people.
“What is a hipster? It means a lot of different things,” Harrington added.
The ads have started popping up on phone booths throughout trendy areas of Brooklyn and Queens — and a version with Jesus on a treadmill will appear in New York Sports Club and Bally Total Fitness gyms.
It’s not the first time Catholics have backed giving the world’s most famous holy man a modern day twist.
Religion experts pointed out the popularity of “Godspell,” a Broadway play made in the 1970s based on the Gospel of Matthew, was created to stir young people’s interest in a handsome, but scruffy, fisher of men.
Calling Jesus a hipster isn’t a stretch, experts said.
“He wasn’t ironic, but he was certainly countercultural and spoke the truth no matter what,” said Paul Moses, a professor at Brooklyn College and author of “The Saint and the Sultan” about St. Francis of Assisi.
Moses added that Jesus was a radical when he asked people to love their enemies.
But can turning the other cheek become the mantra of the bearded, plaid-wearing, skinny-jeaned men of Williamsburg?
No way, dude.
“Religion is a business,” said Alex Morton, 36, head chef at Cafe Moto, a stylish haunt on Broadway.
One of the “The Original Hipster” posters by Cafe Moto is covered with red graffiti.
“They are trying to recruit because we are in a hipster neighborhood,” Morton said. “It’s not for me.”
Even Williamsburg grandmother America Ruiz, 64, wasn’t a fan.
“It’s a waste of money. They should use the money to lower the tuition in schools,” said Ruiz, a high-school teacher.
“These kids won’t pay attention to these signs. They will keep putting graffiti on it.”
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