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“The Ministry was talking with and working with Tessanne from the start. I told her that I believed she would win and that we would help to mobilise support for her in the Diaspora.
“We used social media to reach out to the Diaspora through our youth activists. I went on a media blitz on Caribbean radio across the Tri-State area, as well as in Georgia and Florida trying to get the votes. We were also able to get the support of a businessman to donate so that each Monday, after the show, we could give at least 200 people Tessanne recordings through iTunes, which counted towards her votes.
“We used social media to reach out to the Diaspora through our youth activists. I went on a media blitz on Caribbean radio across the Tri-State area, as well as in Georgia and Florida trying to get the votes. We were also able to get the support of a businessman to donate so that each Monday, after the show, we could give at least 200 people Tessanne recordings through iTunes, which counted towards her votes.
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