Originally posted by jah_yout
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Jamaica featured in another car commercial. JA flag is burned..funny or offensive?
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I wonder if he did get paid
Levy 'fumes' about flag stomping
By Howard Campbell Observer writer
Tuesday, February 26, 2013
SINGER Barrington Levy, whose hit song Murderer is used in a German television advertisement featuring a burning Jamaican flag, says he finds parts of the commercial offensive.
Levy told the Jamaica Observer that he first saw the ad yesterday on YouTube. He describes the scene where a man stomps on the burning flag to extinguish it as "disrespectful."
"They could have found a different method to do that. I never liked that at all," said Levy.
The ad was produced by the Saturn Coffee Shop, a German company and was aired last week.
Levy, 48, says Saturn's management approached him recently to use Murderer as part of their promotional campaign. Levy said he agreed but had no idea the visual would involve offensive use of the Jamaican banner.
"We made the necessary arrangements in terms of licensing but we never discussed anything about burning or stomping on the flag," he said.
The ad, which is produced in German, shows two men making coffee in a store. They accidentally start a fire that ignites a Jamaican flag hanging in the establishment.
In an effort to prevent the fire from spreading, one of the men takes the burning flag outside, throws it on the sidewalk and starts stomping on it to put out the blaze.
It has been condemned in some quarters. Olivia Grange, the Opposition Jamaica Labour Party spokesperson on culture, was among the unimpressed.
"Whilst the commercial with heavy Jamaican influences may have been devoid of malicious intent as partly illustrated by the prominent unfurling of the Jamaican flag in the end, it is unacceptable to have images of Jamaica's national flag being desecrated in fact the same is true for any national flag the world over," Grange said in a statement.
Saturn's controversial promo aired three weeks after another German company, Volkswagen, ran a satirical ad during the Super Bowl in the United States.
That visual portrayed a man from the American Midwest prodding co-workers at a Volkswagen office to cheer up, using a dodgy Jamaican accent.
While organisations like the Jamaica Tourist Board welcomed the publicity from the slot, some persons in the United States inluding CNN contrbutor and New York Times columnist Charles Blow, called it racist.
Levy, who says he last performed in Germany last year, recorded Murderer in 1984. It was produced by Hyman 'Jah Life' Wright.
One of his biggest hits, Murderer is on Barrington Levy's Reggae Anthology: Sweet Reggae Music, a compilation to be released by VP Records.
His latest song is the self-produced The Way She Loves Me with Mr Vegas.
Read more: http://www.jamaicaobserver.com/enter...#ixzz2M1bXioiEWhen its hot in the jungle of peace I go swimming in the ocean of love.....
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It look so.Originally posted by RichD View PostI wonder if he did get paid
Levy, 48, says Saturn's management approached him recently to use Murderer as part of their promotional campaign. Levy said he agreed but had no idea the visual would involve offensive use of the Jamaican banner.
"We made the necessary arrangements in terms of licensing...
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German firm apologises for flag advertisement
Tuesday, February 26, 2013 | 11:27 AM
KINGSTON, Jamaica - The German firm that created an advertisement showing the Jamaican flag being burnt and stomped on has apologised to the Jamaican Government and will be pulling the commercial.
A highly placed Government official told the Observer a short while ago that Saturn sent a letter of apology to Jamaica's embassy in Berlin, saying also that it is pulling the advertisement which has created controversy.
Foreign Minister A J Nicholson had told the company that while Jamaica was convinced that the ad was well-intentioned, the fact that one of the island's national symbols was being disrespected required that Saturn repair the unfortunate breach.
Read more: http://www.jamaicaobserver.com/news/...#ixzz2M1c9Gr5BWhen its hot in the jungle of peace I go swimming in the ocean of love.....
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A nice gesture...sorry about the mix up on car commercial.Out of Many One People Online
http://www.jamaicans.com
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I never said I was vex. I am not vex with Xavier. I am somewhat annoyed at the people making a big flippin' deal about it. Read my lips, I am not the one who identified the commercial as being for a car. Xavier did and I took him at his word. Whoopee do......who cares?
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so they pulled the ad?
these things always prove to me that nepotism and caste system runs the cut...
there are plenty of smart capable people out there who need jobs yet the morons running advertising firms keep on making blunders like this time & time again
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i care.... .i care a lot ......Originally posted by Tropicana View PostI never said I was vex. I am not vex with Xavier. I am somewhat annoyed at the people making a big flippin' deal about it. Read my lips, I am not the one who identified the commercial as being for a car. Xavier did and I took him at his word. Whoopee do......who cares?When its hot in the jungle of peace I go swimming in the ocean of love.....
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I don't see it as a blunder. Do you realize how much free publicity they got. Now everyone has heard of them.Originally posted by jah_yout View Postso they pulled the ad?
these things always prove to me that nepotism and caste system runs the cut...
there are plenty of smart capable people out there who need jobs yet the morons running advertising firms keep on making blunders like this time & time again
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i giving you a hard time because you were snippy when corrected.Originally posted by Tropicana View PostThe question is why? Why are you giving me a hard time when it wasn't my mistake. I always take Xavier at his word but he is not the pope...he is not infallible. (Unless he is selected as pope on this next go round.)When its hot in the jungle of peace I go swimming in the ocean of love.....
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LEVY... I never liked that at all




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